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Jim Steg • January 21, 2025

A SIMPLE way to select a BUILDER!

The Analogy.......

One Simple Way to Choose the Right Luxury Custom Home Builder

When selecting a builder for your luxury dream home, the decision goes far beyond numbers on a quote. It's about trust, communication, and confidence in the process.

We recently had a great conversation with a potential client as we discussed the benefits of our Pre-Construction Concierge Program. By walking them through our 15-step process, they quickly saw the value of working with a team involved from the very inception of their vision. This program allows us to collaborate with our clients confidently, deliberately, and swiftly to bring their dream home to life.

As our meeting came to a close, I emphasized that my role wasn’t to sell them something, but to inform them of the possibilities. To wrap up, I shared an analogy that resonated deeply:

The Car Purchase Analogy

Picture this: You’re buying a new vehicle. You find a reputable salesperson through friends who’ve had great experiences. When the day arrives, this salesperson walks you through every feature you want, provides a detailed cost breakdown, explains the warranty in plain terms, and clarifies the purchasing process.

Over the next few hours, you develop trust and realize this person genuinely cares about your needs, not their agenda.

The following day, you finalize the deal with the finance department. Everything matches—pricing, warranty terms, and features. You drive off with your dream car, thrilled with your decision.

A week later, your car doesn’t start. You call your salesperson. They answer on the second ring, address you warmly, and immediately send a tow truck with a loaner car to ensure your life isn’t disrupted. A few days later, they call to say the issue—a faulty manufacturer part—has been resolved. Your car is returned, and everything runs perfectly.

Now, imagine a different scenario.

Instead of choosing one reputable dealer, you make price your only priority and pit three dealerships against each other to find the lowest bid. After selecting the cheapest offer, you ink the deal and drive off, satisfied for now.

A week later, your car won’t start. You call the dealership, but the salesperson doesn’t answer. You’re bounced from person to person, growing increasingly frustrated. Finally, you learn your salesperson has left the company, and no one is accountable for your issue.

You tow the car to the dealership at your expense, rent a vehicle to stay mobile, and five days later, you’re told the faulty part isn’t covered under warranty. Now, you’re faced with unexpected expenses or the prospect of legal action. The emotional and financial toll is significant.

How This Relates to Building Your Dream Home

Building a home is far more complex and costly than buying a car, but the principles are strikingly similar. When you choose the cheapest builder—without considering their reputation, process, and support—you risk the same frustrations, only magnified.

Your dream home represents a significant investment of time, money, and emotion. The last thing you want is to feel abandoned during construction or deal with costly mistakes later.

Instead, choose a builder who values transparency, collaboration, and quality from the start. Look for someone who sees your project not as another job, but as a shared vision they’re proud to bring to life.

Final Thoughts

The one thing I’ve learned in my 27 years of building custom homes is this: You get what you pay for. Trust your instincts, ask the right questions, and focus on finding a builder who’s as invested in your dream as you are—not just someone offering the lowest price.

AND...............GO  WITH YOUR GUT!

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