Back in August of  2016 I had the opportunity to  participate in the most grueling 3 days of my life. That weekend opened my eyes to what is possible in Business, Relationships and in Life. As I was painfully navigating that weekend it became apparent there were 4 Critical Principles constantly ringing in my ears to keep me moving forward. These Critical Principles have worked in my daily personal & business life to change the game forever!

Designing and building a luxury custom home—and living a luxury lifestyle in Sedona—requires the same mindset, perseverance, and strategic approach as pushing through a grueling challenge like KOKORO 44.

Today these principles are used in our Pre-Construction Concierge Program  to help you overcome obstacles, simplify the process, and create something extraordinary. Here’s how the four principles I  learned apply:

1. Think of Goals in Terms of Short Distances – Micro Goals to the Big Goal

Building a luxury home in Sedona is a dream—but the process can feel overwhelming. That’s why the Pre-Construction Concierge Program breaks it down into manageable micro-goals:

• Vision & Planning  – Define your dream lifestyle and how your home supports it.

• Design Phase – Work closely with experts to craft a home that blends modern luxury with Sedona’s natural beauty.

• Pre-Construction Prep – Handle permits, budgets, and timelines, material selection before breaking ground.

• Construction Execution – Bring the vision to life, one phase at a time.

By focusing on one step at a time, you’ll avoid frustration and keep momentum—just like enduring a brutal endurance challenge by pushing through one evolution at a time.

2. When You Think You’re at 100%, You’re Really Only at 40% – Keep Chopping Wood

Luxury isn’t about settling—it’s about pushing past limitations to create something truly remarkable. In homebuilding, this means:

• Going beyond the standard designs—customizing every detail to reflect your vision.

• Refining finishes and materials-  to ensure the highest quality.

• Problem-solving and adapting  when challenges arise (because they always do).

Most people stop at ‘good enough.’  At Steg Custom Homes, we challenge that mindset by pushing past the 40% mark—creating homes that don’t just meet expectations but exceed them.

3. You Cannot Achieve Extraordinary Greatness Alone – You Must Have a Team

Just like success in KOKORO depends on your team, building a world-class luxury home requires the right experts in your corner. The Pre-Construction Concierge Program  gives you direct access to:

• Top architects  who design with intention, function and understand the TEAM CONCEPT.

• Skilled craftsmen who deliver precision and quality.

• Project managers  who keep everything on track.

• A support system to handle every detail, so you don’t have to.

When you surround yourself with the right people, the process becomes seamless, enjoyable, and rewarding.

4. Why Most People Never Achieve Their Dream Home – And How to Overcome It

Many people dream of a luxury home but never make it happen because of:

• Doubt – “Can I really do this?” → Yes, with the right plan and team, you can.

• Fear of failure – “What if it doesn’t turn out right?” → Steg Custom Homes ensures every detail is accounted for.

• Avoiding risk – “Maybe I should wait…” → Opportunities don’t wait. Neither should you.

• Excuses – “It’s too complicated…” → Not with the Concierge Program guiding you every step of the way.

Your attitude determines your success—whether in an elite endurance event, business, or building a dream home in Sedona.

Living the Luxury Lifestyle in Sedona

Building a luxury custom home  isn’t just about the structure—it’s about creating a lifestyle.  Sedona offers a world of adventure, relaxation, and inspiration. When your home is designed with intention, precision, and purpose, it becomes a sanctuary that enhances every part of your life.

KOKORO 44 vs. Luxury Homebuilding – The Same Principles Apply

• Both demand commitment, resilience, and the right mindset.

• Both push you beyond perceived limits.

• Both require an elite team to achieve greatness.

• Both result in something extraordinary when done right.

With Steg Custom Homes’ Pre-Construction Concierge Program, you’ll have the strategy, team, and support to build your dream home—and your dream lifestyle—in Sedona.

Are you ready to take that first step?